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The Marketing Profile: Christian Stein of Peugeot UK

by skill - advertising, CRM and events - Stein has reorganised the team by channel, with three divisions ...

Audi digital to depart GT for BBH

huge chunk of Audi's advertising business - such as above-the-line work, direct marketing, CRM ...

Trinity lands Lexus media planning job

of agencies, including Kitcatt Nohr and the data management agency Fuel. Matt Button, the CRM and database ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

Seat UK launches Club site

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built

Rolls-Royce selects Engine for creative

, including CRM, trade events and direct marketing. Engine will now provide all the integrated marketing ...

The week in Marketing: 03/092008

and CRM strategy. NCC slams green logo The National Consumer Council has called for the Green Dot logo ...

Ford DM campaign sets physical challenge

, CRM and internet manager, ?Ford of Britain Brief Promote the tough Ford Ranger by direct mail ...

Kitcatt Nohr scoops below-the-line Lexus account

with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ...

Lexus awards direct and digital business to Kitcatt Nohr

The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead generation, prospect and CRM programmes across various media. However, data management for the car brand ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.