to remove filtersTwinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
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Groupe Danone appoints Y&R Brands France as CRM partner
15 Dec 2008 | by Nikki Sandison
until now Groupe Danone has devised its CRM initiatives in-house, with execution being sub ... already carries out advertising duties for many Danone brands across many markets. Initially the CRM ... . Henri Bruxelles, chief marketing officer of Groupe Danone, said: "To leave our CRM team to Young ...
Holland & Barrett seeks agency to handle CRM account
27 Nov 2008 | by Matt Williams
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...
AnalogFolk wins UK Belvedere account
20 Nov 2008 | by Matt Williams
AnalogFolk picked up the account after a pitch against undisclosed agencies, and will initially develop on- and off-line CRM programmes for the spirit brand. The account will cover all of the Belvedere variants, which include Intense, Vodka, Cytrus and Pomarncza. The win is the first retained account ...
AMV scoops digital Twinings business
23 Oct 2008 | by Kunal Dutta
an online campaign next year. Digital communications will include websites, e-commerce and e-CRM programmes ...
SMA hands direct account to Partners Andrews Aldridge
01 Oct 2008 | by Joe Thomas
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
Benecol appoints agency for CRM
16 Sep 2008 | by Ed Kemp
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
The Work: Private view
12 Sep 2008
Project: Freelander 2 Client: Peter Lee, CRM and internet manager, Land Rover Brief: Increase sales ...
Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
