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Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

SLM appoints Black Sun for CRM drive

authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...

The Work: Private view

Project: Freelander 2 Client: Peter Lee, CRM and internet manager, Land Rover Brief: Increase sales ...

The Work: Private view

: Outdoor 3. THE SUN Project: Dream Team Client: Simon Cobby, head of CRM, News Group Newspapers Brief ...

Bainbridge steps down as Army's top marketer

marketing and CRM account. According to Army research, 27% of its £36m adspend goes toward balancing out ...

Army briefs Tequila to drive recruitment

The decision follows the reappointment of Tequila\London to its direct marketing and CRM account. The latest recruitment figure for Army soldiers for the year to April 2008 was 11,862.According to research by the Army, more than 25% of its 36m ad budget is spent on neutralising the effects of negative media ...

The Work: New Campaigns - UK

campaign created by Kitcatt Nohr Alexander Shaw. The campaign, which comprises press, e-CRM and online ...

All-women team from Northumbria Uni scoop IDM gold prize

Competition, run by the IDM, to create a proposal for a CRM campaign for the British Army...., the British Army. It asked for proposals for a CRM programme aimed at 16- to 18-year-olds entering higher ...

CWDC appoints Red C to attract early years professionals

communications officer, and COI's direct and relationship marketing team to develop a CRM programme of tailored ...

Royal Mail launches combined DM and digital media CRM service

LONDON - Royal Mail has launched a customer relationship management service, which combines traditional direct mail with digital media, in partnership with direct marketing specialist Vialuna.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.