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Bauer appoints Silverpop to email marketing brief

LONDON - Bauer Media has appointed Silverpop to create a wide-ranging email CRM programme as part

BBC shakes up CRM for iPlayer services

range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...

Big Awards 2008: Sport, Travel & Leisure

Brand: Virgin Trains Marketing director: Sarah Copley CRM development manager: Natalie Aitken Agency ...

Tequila instrumental in launch of designer furniture website

designer furniture at discount prices, by providing a range of services including design, marketing and CRM....also been tasked with driving the complete CRM for the brand. Miranda Grubb, managing director ... -commerce expertise, and the crucial insight it can provide for audience targeting and CRM. Tequila\'s consultancy ...

How is the credit crunch affecting media?

mass CRM, data management and analytics, shopper marketing and so forth. The new, consolidated model ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

The week in Marketing: 1 October 2008

. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...

Jazz FM signs up traffic bulletin providers

and Twitter, as well as looking after the station's CRM newsletter marketing. The Local Radio Company ...

SLM appoints Black Sun for CRM drive

authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...

QVC assigns CRM business

LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.

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