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TUI unveils new positioning

by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...

Rapp lands pan-European CRM business for Eurostar

Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...

Eurostar appoints Rapp to DM account

LONDON - Eurostar, the high-speed train operator, has appointed Rapp to handle its pan-European CRM...Rapp will be briefed to work across three core areas - CRM, loyalty and e-commerce programmes. The appointment comes after Eurostar called a review of the account in May. Good Technology and Gyro were both ... -commerce, commercial and CRM manager at Eurostar, said: "We are delighted to appoint Rapp to this account and look ...

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

Eurostar direct pitch narrowed down to three

Europe, as well as CRM programmes in the UK. On Tuesday, Marketing magazine revealed that Greg ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

The week in Marketing: 1 October 2008

. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...

The Work: Private view

Project: Freelander 2 Client: Peter Lee, CRM and internet manager, Land Rover Brief: Increase sales ...

The Work: New campaigns - UK

." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...

The Work: New campaigns - UK

CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.