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by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...
until now Groupe Danone has devised its CRM initiatives in-house, with execution being sub ... already carries out advertising duties for many Danone brands across many markets. Initially the CRM ... . Henri Bruxelles, chief marketing officer of Groupe Danone, said: "To leave our CRM team to Young ...
Customers will be able to redeem points, accrued on the card through purchases, for items such as signed products, back-stage passes and invitations to special events. The card is being trialled in two regions in the UK to obtain customer feedback and operational information. Matt Button, HMV's head of CRM ...
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
designers working with logistics professionals and CRM consultants talking to retail and digital specialists ...
, by capturing data in the form of a user profile, Wizz was able to create a database for future CRM activity ...
The SmartMarketer software will give Sony the ability to analyse customer data from multiple sources, allowing the electrical goods manufacturer to segment customers and target CRM campaigns at selected groups. Sony can then also analyse the effectiveness of these campaigns. Christian Luecke ...
LONDON - Bauer Media has appointed Silverpop to create a wide-ranging email CRM programme as part
Boots CRM account. Other wins for the agency this year include Channel 5, East Midlands Trains ...
to its merger with sister agency Proximity London. Boots called a review of the CRM programme in August
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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