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Seat UK launches Club site

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built

Opinion: Your data needs YOU

Ask any marketer versed in the use of data and they'll all tell you the same thing -- bad data is bad news for marketing campaigns. Poor quality data wastes campaign investment, has the potential to damage the brand, annoys consumers and can have unfathomed implications in ongoing CRM strategies ...

The week in Marketing: 1 October 2008

. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...

Rocket Science snapped up by US company ClickSquared

's expertise and technology set provides a platform to take our CRM offering on to the next level, enabling us ...

Blueberry Wave hires Experian's Fovargue

. Prior to his time at Experian, Fovargue was principal consultant at Teradata, a technology and CRM business, where he consulted on CRM best practice in retail. Fovargue began his career in retail data and CRM working at Dunnhumby as a senior marketing analyst for Tesco, before moving to Sainsbury's to run ...

Figleaves.com goes for more upmarket look

responsibilities include website creative, updates and enhancement, CRM and market communications. Figleaves ... 's specialisms into play, from brand to digital, CRM and advertising." Start Creative was founded in 1996 ...

Proximity appoints global digital leader

Normal 0 Ghaem-Maghami will be responsible for strengthening the network's digital capabilities and supporting agencies in the delivery of world-class interactive and e-CRM services. Andrew Robertson, chairman of Proximity Worldwide, said: "Reze has been a key contributor to the Proximity success ...

Welsh named Dialog CEO

the agency, Welsh will be briefed to relaunch Publicis Dialog to give it a stronger focus on CRM. The move ... be. CRM is a genuinely multimedia discipline, and the repositioning will see Dialog operate more ...

Rolls-Royce selects Engine for creative

, including CRM, trade events and direct marketing. Engine will now provide all the integrated marketing ...

Jazz FM signs up traffic bulletin providers

and Twitter, as well as looking after the station's CRM newsletter marketing. The Local Radio Company ...

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