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Honda launches online customer panel through HS&P

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda

Grant's whisky appoints digital/CRM projects to Gyro:HSR

:HSR to handle several digital and CRM projects....on the account on a project basis. William Grant Sons is also looking to overhaul the CRM strategy across its ... each brand's needs'. Earlier this year, Glenfiddich rolled out a global CRM programme entitled ... Jerry brand. The agency has been tasked with managing its CRM, digital and experiential activity ...

Premier Inn seeks shop for CRM task

. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...

Special Report, Direct Marketing: charting the route to integration

trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

database design on the agency's RBS and LG CRM programmes. Finally, Katie Craig joins from Cambridge ...

Partners Andrews Aldridge wins Sony Professional Services eCRM account

The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients. The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual ...

Nestle reviews its direct marketing arrangements

specific focus on CRM and digital.

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Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...

Bluewater puts CRM work up for grabs

LONDON - Bluewater is seeking a direct agency to handle its customer relationship marketing.

Mini kicks off hunt for online CRM agency

LONDON - Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.

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