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Meet Mark Hopkins, Volkswagen Commercial Vehicles

now use MediaCom for planning, Iris for creative and digital, Ruby for CRM and RBH for local ... are using a range of media, including TV, radio, press, online, DM, eDM and CRM. The campaign ...

MPG revitalises c2c's two-for-one campaign

online and electronic customer relationship management advertising, door drops using the CRM database ...

MediaVest wins £2m accounts

CRM programme and improvements in the performance of its e-commerce website. Separately ...

Havas Digital appoints co-chief executives

in Spain. One-to-One , a specialized CRM agency in Portugal. Archibald Ingall Stretton , the UK based ...

TUI to consolidate CRM accounts across travel brands

TUI is shortlisting agencies for the combined CRM account for its Thomson Holidays and Portland Direct brands. WDMP, the incumbent on the Thomson CRM account, and McCann Erickson, the incumbent ... . A decision is expected in March. Jeremy Gidley, general manager of CRM at TUI Travel, said ...

TMW to develop eCRM programme for Nissan Europe

2007 and has since produced numerous European campaigns, including a personalized CRM programme ...

First Choice launches fresh CRM work

LONDON - First Choice Holidays has set up a new CRM programme, which is designed to integrate

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.