to remove filtersMy-wardrobe.com appoints Amanda Metcalfe as marketing director
16 Dec 2009 | by Joe Thomas
, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...
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Video: TUI launches Thomson and First Choice ads
17 Dec 2009 | by Alex Brownsell
, direct mail, E-CRM, in-store and PR activity. ...
Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
-ships in place with bmi and Virgin Atlantic. The company's head of CRM, Jason Willicombe, says other airlines ...
Skype appoints Juliet Blackburn as consumer marketing director
03 Dec 2009 | by Joe Thomas
Wolff Olins and Rapp to handle its global ad account and CRM programme. The review was handled ...
Grant's whisky appoints digital/CRM projects to Gyro:HSR
01 Dec 2009 | by Joe Thomas
:HSR to handle several digital and CRM projects....on the account on a project basis. William Grant Sons is also looking to overhaul the CRM strategy across its ... each brand's needs'. Earlier this year, Glenfiddich rolled out a global CRM programme entitled ... Jerry brand. The agency has been tasked with managing its CRM, digital and experiential activity ...
Brand Health Check: Bridgestone
24 Nov 2009 | by Ed Kemp
, such as driver experiences, and CRM activity. Angus McGougan business director, Fast Track Formula One has ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...
Breakthrough Breast Cancer appoints CMW
12 Nov 2009 | by Joe Thomas
and obtaining data for use in an ongoing CRM programme. Fashion Targets Breast Cancer (FTBC) was established ...
TBWA\London to be removed from Skype account
11 Nov 2009 | by Joe Thomas
. TBWA\London, Rapp and Wolff Olins were appointed to Skype's global ad account and CRM programme ...
What it's really like inside HMV
10 Nov 2009 | by Becky Charles
Hopkins is head of retail marketing; Matt Button is head of CRM. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
