Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...
Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue with customers and drive increased profitability by placing emphasis on service and satisfaction. It decided ...
, with the aim of increasing its customer base through an enhanced CRM programme. In April, there was a flurry ...
LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...be with a traditional CRM package." Admiral has outsourced a number of IT projects to The Sword Group ...
OgilvyOne won the account following a pitch against Zurich's incumbent agency, Publicis Dialog, and will be responsible for digital marketing, e-mail, CRM, database marketing, data analytics and direct mail on the account. The agency will also redesign and build a new website for the service, which is to be fully ...
The agency's appointment was overseen by Guy Knight, marketing director at The Share Centre. The Brooklyn Brothers has initially been briefed to develop the company's 'giving you the knowledge' proposition. The agency will also handle its CRM. The account had been held by Craik Jones Watson Mitchell ...
, relationship marketing, CRM, promotions and merchant strategy. However, it will not include advertising, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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