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Miele starts agency search for CRM task

LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer

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Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...

Lida wins DM brief for Signet jewellers

. Avril Lalani, the head of CRM at Signet, said: "CRM is an important element of the Signet marketing mix ...

Sony hires agency for CRM account

LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...

WDMP wins Philips consumer lifestyle DM account

The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a ... , the head of CRM at Philips, said: "WDMP will be at the forefront of helping us to develop our CRM strategy ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.