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My-wardrobe.com appoints Amanda Metcalfe as marketing director

, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...

Mywardrobe.com plots digital push

Palmer as CRM manager, to handle the activity. Hawman was previously brand manager of fashion and media ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.