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Power 100 Marketers of 2009: 1-50

, with the aim of increasing its customer base through an enhanced CRM programme. In April, there was a flurry ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.