to remove filtersSailor Jerry rum appoints Elvis to direct account
09 Nov 2009 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The agency has been tasked with managing its CRM, digital ...
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Grant's whisky appoints digital/CRM projects to Gyro:HSR
01 Dec 2009 | by Joe Thomas
:HSR to handle several digital and CRM projects....on the account on a project basis. William Grant Sons is also looking to overhaul the CRM strategy across its ... each brand's needs'. Earlier this year, Glenfiddich rolled out a global CRM programme entitled ... Jerry brand. The agency has been tasked with managing its CRM, digital and experiential activity ...
Nestle reviews its direct marketing arrangements
22 Oct 2009 | by Joe Thomas
specific focus on CRM and digital.
Youth marketing: four trends in reaching the CyberGens
22 Sep 2009 | by David Benady
motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...
Glenmorangie promotes Ardberg Corryvreckan whisky with digital campaign
21 Sep 2009 | by Fiona Ramsay
and aims to engage the 50,000 members of Ardbeg's CRM programme worldwide to encourage them to go ...
Mark Kleinman on marketing and the City: brand 'copycats'
25 Aug 2009 | by Mark Kleinman
's acquisition of specialist CRM agency dunnhumby, more than five years ago, is now rightly regarded as one ...
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
11 Aug 2009 | by Alan Mitchell
development, marketing communications, service or CRM? A key element of this is that many, but not all, VPI ... of 'one-to-one' CRM, think again. VPI throws up many more implications, which I will explore in my blog ...
Strongbow unveils latest 'hard graft' TV ads
07 Aug 2009 | by Gemma Charles
advertising, outdoor poster sites along with the new website and CRM campaign will ensure that the awareness ...
Glenfiddich hunts global agency
06 Aug 2009 | by Noel Bussey
Kitcatt Nohr Alexander Shaw, which has held the brand's CRM account since April 2008 following a pitch ...
FMCG giants cut spend on online display ads in Q1 2009
23 Jun 2009 | by Fiona Ramsay
, in CRM programs, and in their own websites. While spending on display ads has fallen, the amount ...
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