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Shops vie for 2012 London Olympics brief

advertising, media buying, digital, CRM and PR. The winning agencies will be briefed to create campaigns ...

Breakthrough Breast Cancer appoints CMW

and obtaining data for use in an ongoing CRM programme. Fashion Targets Breast Cancer (FTBC) was established ...

The Marketing Profile: Alan Gilmour of the Identity and Passport Service

everything from CRM and product development through to sponsorship of rugby's 6 Nations tourna-ment. 'I had a ...

Athletics body UKA names Goodform as CRM agency

LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its

Power 100 Marketers of 2009: 1-50

, with the aim of increasing its customer base through an enhanced CRM programme. In April, there was a flurry ...

The Sun backs charity for wounded soldiers

The campaign comprises TV, outdoor, print, CRM and online ads, backed with editorial coverage. The creative highlights some of the initiatives The Sun has embarked on to raise money for the charity as well as encouraging others to participate. The TV ad, voiced by Johnny Vegas, touches on some of the fundraising ...

Cosmetic surgery brand Transform hires agencies ahead of revamp

will be the creation of a CRM programme. The agency moves follow the appointment of Cindy Simmons to the post ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.