, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...
trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...
Hopkins is head of retail marketing; Matt Button is head of CRM. ...
significant appointments have been to hire LIDA to run the enhanced CRM business around its Advantage Card ...
LONDON - Bluewater is seeking a direct agency to handle its customer relationship marketing.
motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...
Palmer as CRM manager, to handle the activity. Hawman was previously brand manager of fashion and media ...
communication with customers will be important. We have exciting plans on CRM,' he says. We'll send customers ...
's acquisition of specialist CRM agency dunnhumby, more than five years ago, is now rightly regarded as one ...
The agency picked up the business after a pitch against three other agencies, including Iris, the incumbent on the account. The process was handled by Oystercatchers, and comes two months after HS P was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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