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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...

Very.co.uk bids to interest young mothers

05 Oct 2010 | by Daniel Farey-Jones

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

Nimeh departs Iris in agency shake-up

02 Sep 2010 | by Sara Kimberley

Nimeh's departure follows recent changes that saw Iris' management consultancy and CRM unit, Iris Concise, and its digital division, Iris Digital, integrated with the main agency. As part of the shake-up, Iris Worldwide's co-founders Ian Millner and Stewart Shanley will both relocate to the UK. Millner ...

Eurostar targets business travellers with ad push

01 Sep 2010 | by Alex Brownsell

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

French Connection activates online customer reviews

02 Aug 2010 | by Sara Kimberley

and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...

StrongMail aims to create social CRM agency with acquisitions

29 Jul 2010 | by Jennifer Whitehead

social CRM agency and a New York office.

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

My-wardrobe.com plans heavyweight marketing drive

14 Jul 2010 | by Joe Thomas

the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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