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The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

to CRM and loyalty programmes, events and, more recently, a host of digital techniques ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

management", "direct marketing" and "CRM", but an ecosystem that uses fantastic content to stimulate ...

Very.co.uk bids to interest young mothers

05 Oct 2010 | by Daniel Farey-Jones

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

Agencies line up for Maserati CRM business

02 Sep 2010 | by Sara Kimberley

The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...

Eurostar targets business travellers with ad push

01 Sep 2010 | by Alex Brownsell

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

Diageo hands Guinness' CRM brief to TMW

05 Aug 2010 | by Sara Kimberley

digital advertising for Baileys into Chemistry to provide a greater emphasis on CRM. The account ...

StrongMail aims to create social CRM agency with acquisitions

29 Jul 2010 | by Jennifer Whitehead

social CRM agency and a New York office.

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

My-wardrobe.com plans heavyweight marketing drive

14 Jul 2010 | by Joe Thomas

the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...

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