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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...

Gatwick Airport hunts CRM and digital shop

25 Nov 2010 | by Sara Kimberley

Gatwick Airport is seeking an agency to handle its customer relationship marketing and digital account.

Starcom MediaVest Group invests in analytics with new hire

11 Nov 2010 | by Arif Durrani

Namruti will lead the group's data and analytics hub in the UK, and deliver strategies and analytics leadership for SMG clients at both a local and regional level. The analysts are responsible for projects across both offline and digital media, econometric and investment planning analysis, database, CRM ...

Trading Places: This week's people moves in advertising, marketing and media

22 Oct 2010 | by Staff

, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...

Havas lifted by UK as global revenue rises 12.9%

19 Oct 2010 | by Daniel Farey-Jones

The French's group's UK business achieved its highest year-on-year growth figure of 2010 with a 12.1% increase to 46m. Organic growth came in at 5.3% globally and 7.5% for the UK. New business wins in the country during the quarter included Barclays' DM and CRM business by EHS 4D . Despite France also ...

Monarch appoints WDMP to CRM brief

14 Oct 2010 | by Sara Kimberley

Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.

Vodafone awards CRM account to G2

06 Oct 2010 | by Staff

Vodafone has handed its UK CRM account to G2, bringing an end to its five-year relationship...G2 was awarded the business after the telecoms giant approached agencies in July to pitch for the account, which includes all of Vodafone's CRM and eCRM business. PAA had worked with Vodafone since ... will not be handling any of the CRM business. However, the agency has worked on a number of other Vodafone projects ...

The Next Door wins Newcastle United account

29 Sep 2010 | by Daniel Farey-Jones

The agency is working on the launch of an autumn brand campaign for the Premier League football club, and will also handle CRM and promotional work. The team working on the account will be creatively led by executive creative director Greg Milbourne. It will report directly to Simon Esland, head ...

MPG creates single Intelligence Unit

23 Sep 2010 | by Maisie McCabe

The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...

Agencies line up for Maserati CRM business

02 Sep 2010 | by Sara Kimberley

The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...

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