to remove filtersVery.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...
Eurostar targets business travellers with ad push
01 Sep 2010 | by Alex Brownsell
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...
Betfair launches biggest campaign to date
17 Aug 2010 | by Sara Kimberley
within social media. Created by Albion, the campaign, which also includes PR, CRM, natural and paid ...
French Connection activates online customer reviews
02 Aug 2010 | by Sara Kimberley
and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...
Vodafone calls UK direct marketing review
08 Jul 2010 | by Matt Williams
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Diageo streamlines ad strategy
02 Jun 2010 | by Joe Thomas
The firm, which owns the Smirnoff, Baileys and Guinness brands, is reviewing direct mail, digital and CRM activity. The direct and digital agencies that are understood to be affected include Tullo Marshall Warren (TMW), AKQA, Agency Republic and Chemistry Communications. A spokeswoman for Diageo said ...
Stuart Pearce and Kelly Brook star in Sony trade-in ads
27 Apr 2010 | by Joe Thomas
radio, CRM and in-store campaign to support Sony's trade-in promotion. The ad will run until the 11 ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
