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Gatwick Airport hunts CRM and digital shop

25 Nov 2010 | by Sara Kimberley

Gatwick Airport is seeking an agency to handle its customer relationship marketing and digital account.

Monarch appoints WDMP to CRM brief

14 Oct 2010 | by Sara Kimberley

Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.

Agencies line up for railcard ad account

14 Oct 2010 | by Matt Williams

railcards. Work will include print, digital and social media work, as well as direct marketing and CRM ...

L'Oréal reviews European digital media

14 Oct 2010 | by Katherine Levy

Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...

Vodafone awards CRM account to G2

06 Oct 2010 | by Staff

Vodafone has handed its UK CRM account to G2, bringing an end to its five-year relationship...G2 was awarded the business after the telecoms giant approached agencies in July to pitch for the account, which includes all of Vodafone's CRM and eCRM business. PAA had worked with Vodafone since ... will not be handling any of the CRM business. However, the agency has worked on a number of other Vodafone projects ...

The Next Door wins Newcastle United account

29 Sep 2010 | by Daniel Farey-Jones

The agency is working on the launch of an autumn brand campaign for the Premier League football club, and will also handle CRM and promotional work. The team working on the account will be creatively led by executive creative director Greg Milbourne. It will report directly to Simon Esland, head ...

Agencies line up for Maserati CRM business

02 Sep 2010 | by Sara Kimberley

The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...

Eurostar targets business travellers with ad push

01 Sep 2010 | by Alex Brownsell

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

TUI calls review of direct and digital

19 Aug 2010 | by Sara Kimberley

departments. One department was due to cover brand strategy, the other CRM and innovation. Early in 2009 ...

Diageo hands Guinness' CRM brief to TMW

05 Aug 2010 | by Sara Kimberley

digital advertising for Baileys into Chemistry to provide a greater emphasis on CRM. The account ...

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