certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...
, together with non-proprietary information such as social media content, web analytics and client CRM data ...
, which has enabled it to offer advertisers not just strategic advice on loyalty, CRM, research and data ... in what he calls the 'participation nation'. 'Social media and social CRM is the way that future ... . This will be completely integrated, work-powered and enabled by strong digital and CRM skills. The best will get better ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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