Monarch appoints WDMP to CRM brief
14 Oct 2010 | by Sara Kimberley
Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.
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Gatwick Airport hunts CRM and digital shop
25 Nov 2010 | by Sara Kimberley
Gatwick Airport is seeking an agency to handle its customer relationship marketing and digital account.
Vodafone awards CRM account to G2
06 Oct 2010 | by Staff
Vodafone has handed its UK CRM account to G2, bringing an end to its five-year relationship...G2 was awarded the business after the telecoms giant approached agencies in July to pitch for the account, which includes all of Vodafone's CRM and eCRM business. PAA had worked with Vodafone since ... will not be handling any of the CRM business. However, the agency has worked on a number of other Vodafone projects ...
Agencies line up for Maserati CRM business
02 Sep 2010 | by Sara Kimberley
The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...
Diageo hands Guinness' CRM brief to TMW
05 Aug 2010 | by Sara Kimberley
digital advertising for Baileys into Chemistry to provide a greater emphasis on CRM. The account ...
MRM wins Philadelphia CRM account
30 Jul 2010 | by Sara Kimberley
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
StrongMail aims to create social CRM agency with acquisitions
29 Jul 2010 | by Jennifer Whitehead
social CRM agency and a New York office.
PROMOTIONAL FEATURE: Why CRM holds the key to unlocking customer value
12 Jul 2010 | by David Beard
CRM is helping many businesses move out of recession, and it's evolving with the times too, says...are already taking a more intelligent approach to finding new business, and at the heart of this is CRM ... for CRM has never been stronger. Because at the heart of a good CRM system is the ability to get ... the potential for cross-selling is at its highest. And by blending the CRM system with the back-office system ...
AIS picks up Pizza Express CRM brief
03 Jun 2010 | by Matt Williams
The agency won the account after a pitch process that began in April. AIS will now work on a variety of CRM campaigns for Pizza Express. The restaurant chain has not previously worked with a retained direct agency, but is now keen to increase its DM activity. Its creative agency is Work Club ...
Pizza Express seeks dedicated shop for CRM
22 Apr 2010 | by Matt Williams
its CRM account....time that the restaurant has used a dedicated direct marketing agency for its CRM work. Pizza Express ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
