to remove filtersPROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...
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Is advertising a key Christmas ingredient?
17 Dec 2010 | by Keith Glasspoole
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
Trading Places: This week's people moves in advertising, marketing and media
22 Oct 2010 | by Staff
, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...
StrongMail aims to create social CRM agency with acquisitions
29 Jul 2010 | by Jennifer Whitehead
social CRM agency and a New York office.
Audi parks at Creativeland Asia
16 Jul 2010 | by Staff
brand Audi across events, CRM, on-ground promotion and retail. Commenting on the same, Sajan Raj Kurup ...
Laithwaites Wine hires Underwired to eCRM account
12 May 2010 | by Alex Brownsell
; mso-bidi-language:#0400;} The agency will be tasked with developing email, web, mobile, CRM ...
WPP highlights investment in digital for future growth
23 Apr 2010 | by Daniel Farey-Jones
, together with non-proprietary information such as social media content, web analytics and client CRM data ...
Salesforce.com buys crowd-sourced business data firm for £92m
22 Apr 2010 | by Daniel Farey-Jones
LONDON - CRM software provider Salesforce.com has agreed to acquire Jigsaw, a US-based company...through, Jigsaw will remain open to all CRM systems, but current Salesforce.com customers will find ...
SAS launches social media analytics tool
15 Apr 2010 | by Daniel Farey-Jones
SAS is offering Social Media Analytics as an on-demand service aimed at medium and large companies. It is able to integrate data gathered from Facebook, YouTube, Twitter, discussion forms and blogs, with CRM and marketing systems. It also allows marketers to see which media outlets are influencing people, as well ...
Most businesses not using targeted marketing
08 Apr 2010 | by Staff
to CRM technologies and only 9% of marketers said social media was the marketing channel which delivered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
