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Alan Mitchell on Branding: The information exchange

virtually everything CRM managers and database marketers (and marketers generally) do. The politicians ...

Direct marketing and sales promotion leagues 2010

, which has enabled it to offer advertisers not just strategic advice on loyalty, CRM, research and data ... in what he calls the 'participation nation'. 'Social media and social CRM is the way that future ... . This will be completely integrated, work-powered and enabled by strong digital and CRM skills. The best will get better ...

Taking a punt on digital

. Future activity includes greater CRM and a push into video. 'The days of putting a display ad on MSN ...

Beyond digital

covering brand strategy, and the other CRM and innovation. The first covers brand-led direct marketing activity, freeing up the CRM and innovation team to focus on faster feedback to customer ...

Mark Ritson on Branding: A statistical imbalance

maximum profit' from shoppers. Wow! What a scoop. Supermarkets using their CRM data to maximise profits ...

Eurostar

, the real task is to get fighting fit for the challenges ahead. REMEDY - Use PR, social media, CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.