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Audi parks at Creativeland Asia

brand Audi across events, CRM, on-ground promotion and retail. Commenting on the same, Sajan Raj Kurup ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

My-wardrobe.com plans heavyweight marketing drive

the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...

PROMOTIONAL FEATURE: Why CRM holds the key to unlocking customer value

CRM is helping many businesses move out of recession, and it's evolving with the times too, says...are already taking a more intelligent approach to finding new business, and at the heart of this is CRM ... for CRM has never been stronger. Because at the heart of a good CRM system is the ability to get ... the potential for cross-selling is at its highest. And by blending the CRM system with the back-office system ...

Vodafone calls UK direct marketing review

The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...

Nissan seeks agency for UK direct account

manufacturer also appointed the agency to oversee its pan- European CRM business. TBWA is the incumbent ...

Global Power List 2010: Q - T

expanding European network of 15 digital agencies FullSIX puts CRM design and execution at its heart ... "Digital and CRM are no longer advertising by-products, they are the core of the change that needs ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

60 Second Spot: Mike Baker, chief executive, OAA

consultancy work in Russia, Dubai and Spain, as well as launching the media CRM business, Media By Permission ...

Grant's whisky seeks brand loyalty through digital initiative

with a brief to devise a UK digital and CRM strategy, following a wider review of its digital marketing . ...

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