Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...
Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.