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Why the recession has been so good for BMW

marketing led to a job offer as a CRM specialist at Ernst Young. However, BMW, where Hudson had helped set up a CRM and e-commerce operation, stepped in with an offer of its own. He was appointed UK marketing ...

Agencies line up for Maserati CRM business

The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...

Helen Edwards on Branding: Cooking up a storm

, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

Audi parks at Creativeland Asia

brand Audi across events, CRM, on-ground promotion and retail. Commenting on the same, Sajan Raj Kurup ...

Nissan seeks agency for UK direct account

manufacturer also appointed the agency to oversee its pan- European CRM business. TBWA is the incumbent ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Volvo 'The Naughty Volvo' by Arnold Worldwide

on and offline CRM elements, produced by EHS 4D. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.