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Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...

Global Radio restructures sales team

22 Nov 2010 | by Maisie McCabe

and CRM. He reports to sales director Ed Chalmers. ...

Trading Places: This week's people moves in advertising, marketing and media

22 Oct 2010 | by Staff

, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...

Very.co.uk bids to interest young mothers

05 Oct 2010 | by Daniel Farey-Jones

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

The Next Door wins Newcastle United account

29 Sep 2010 | by Daniel Farey-Jones

The agency is working on the launch of an autumn brand campaign for the Premier League football club, and will also handle CRM and promotional work. The team working on the account will be creatively led by executive creative director Greg Milbourne. It will report directly to Simon Esland, head ...

Absolute's Giles Darby joins Global Radio

17 Sep 2010 | by Maisie McCabe

Darby will represent all the Global Radio brands and will be responsible for driving revenue through sponsorships, promotions, digital media, events and CRM. In his new role Darby will lead a team of around 20 people and will be based at Leicester Square. He will report to Ed Chalmers, sales director ...

Eurostar targets business travellers with ad push

01 Sep 2010 | by Alex Brownsell

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

Kelkoo hires Simpson as it launches brand review

31 Aug 2010 | by Jennifer Whitehead

Simpson joins from Glasses Direct, with a brief to develop Kelkoo's integrated marketing strategy and ensure that it has a differentiated product proposition. He will also build the marketing team by recruiting people to work on social marketing and CRM. Kelkoo currently uses Red for public relations but has ...

Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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