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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Stuart Pearce and Kelly Brook star in Sony trade-in ads

radio, CRM and in-store campaign to support Sony's trade-in promotion. The ad will run until the 11 ...

Philips follows sexy toys with hair removal

Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.