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Is advertising a key Christmas ingredient?

certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...

Audi marketing director Peter Duffy moves to easyJet

particular expertise in customer insight and the use of CRM, which will add real value to our business ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.