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Chrysalis creates consumer panels
27 Mar 2007 | by Media Week
The development of the panels is an extension of Chrysalis s CRM database, which holds one million listeners and aids the creation of direct marketing strategies for the radio-owner s different brands. The project will endeavour to give brands greater accountability for money spent on radio. Chrysalis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
