Premium travel operator Western & Oriental in brand refresh
17 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
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Thomson targets gains with early £5m ad campaign
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Behind the ASOS marketing machine
22 Sep 2011 | by Nicola Clark
in the marketing department to better integrate digital and CRM. Now her focus is firmly on the creative output ...
National Express shifts focus to CRM
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
LG Mobile head of marketing steps down
13 Sep 2011 | by Matthew Chapman
marketing for a year. He worked his way up at Vodafone after first joining the telecoms giant as a CRM ...
Gaming meets real life
13 Sep 2011 | by George Nimeh
example of an old marketing technique - in this case, a 'fan club' CRM programme - being adapted to play ...
Think BR: Ethical consumer trends
09 Sep 2011 | by Jane Asscher
explains the increasing number of companies with active CSR and CRM programmes which, in many cases, have ...
Ikea hires former Thorntons marketing director Wright
08 Sep 2011 | by Matthew Chapman
Wright is being given the title marketing manager, but will have the same responsibilities as Crona. He will be responsible for all marketing for UK and Ireland, including advertising and digital communications and a CRM programme that includes a loyalty program of three million members. He will also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
