Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
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Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
is responsible for our CRM campaign and we have built a very significant database of 5m people who are fans ...
L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Editor's Perspective: Will WPP gamble pay off for News International?
12 Apr 2012 | by Ian Darby, ian.darby@haymarket.com
that there was a heavy emphasis on data and CRM credentials as NI looks to pursue targeted ways of finding ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
with, he has kicked off a review of the brand's CRM operation, currently handled by agency Crayon. This is intended to make messages more relevant to customers. 'I think the standard CRM journey in any sector ...
Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
School Reports 2012: DraftFCB
02 Apr 2012 | by Staff
the Hyundai digital and CRM business, as well as digital media from Furniture Village. The past year has ... was established with the arrival of Phil Nunn, closely followed by winning the digital and CRM business ...
School Reports 2012: EHS 4D Group
02 Apr 2012 | by Staff
Score: 7 Agency fact file: EHS 4D Group Type of agency CRM, data, digital, direct Company ownership Havas Key personnel Tash Whitmey group chief ... and CRM are the agency's bread and butter, which is evident in its work for clients such as Air Wick ...
School Reports 2012: Agency Republic
02 Apr 2012
's most successful CRM programme. Campbell was also behind an innovative new product launch for Nivea ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
