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Andrew Walmsley on Digital: The future is cheap

. Accounting and tax can come from Outright, CRM from Salesforce.com; today's start-up company can launch ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Helen Edwards on Branding: Cooking up a storm

, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

database design on the agency's RBS and LG CRM programmes. Finally, Katie Craig joins from Cambridge ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

-plays understand how to use customer data. 'A lot of clients tell us "my digital agency doesn't understand CRM ... and manage the brand's CRM activity. This pattern is repeated in SP-heritage agencies. 'We're looking ... year, travel brand First Choice awarded the agency its offline and online CRM work. The blurring ...

Opinion: Make the Consumer Your Focus

networks may evolve to become brand outposts and contact centres, Twitter may become a CRM tool -- Dell has ...

Opinion: Recession marketing - time to prove our real mettle

partially explain why CRM as a concept went out of fashion. That has all changed now. For many ... the basic tools with which to construct a "sticky CRM" strategy. Put bluntly, if you lack this knowledge ... these to develop a suitable CRM strategy. That may seem more strait-laced than sexy, but it could make ...

Virgin Trains confirms review of advertising account

The account has been with Rainey Kelly Campbell Roalfe/Y R for more than 10 years. The review also includes Virgin Rail s online and CRM accounts, currently handled by glue London and Craik Jones Watson Mitchell Voelkel respectively. It does not include media planning and buying duties, handled ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.