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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
(CRM) offers an alternative to direct sponsorship, it is a subtler, more cost-effective option ... Batt-Rawden. The variety of guises that CRM currently takes, makes the discipline hard ... with a good cause, to both parties benefit. But as the discipline has evolved, CRM is branching ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
