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Industry verdict: Facebook's new ad platform explained and reviewed

creative with their posts. Brands can send private messages to users, which could be useful for CRM ...

Clarins goes for direct sales with digital rollout

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

CMOs fail to cope with real-time brand conversations, says IBM

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

LG Mobile head of marketing steps down

marketing for a year. He worked his way up at Vodafone after first joining the telecoms giant as a CRM ...

Trading places: this week's people moves

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

Barclaycard hires Ben Padley as first digital chief

Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...

Marketing, PR and digital: brands bring it all together

director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...

Apple 'headed for tablet monopoly', claims software chief

sits on top of Facebook s social graph to enable brands to deliver CRM marketing, sales, loyalty ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.