to remove filtersBoots hires OMD UK to £56m media account
21 Oct 2008 | by Alison Donnelly
directors for loyalty, CRM and customer communications and in-store marketing. Marketing and trading ...
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Eurostar hires RAPP to direct account
18 Nov 2008 | by Joe Thomas
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...
O2 marketing director role temporarily split
06 Oct 2008 | by Fiona Ramsay
. Johnston will oversee prepay, brand, CRM, products and strategy. Both will sit on the O 2 UK board ...
QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
Boots names shortlist for £45m media account
13 Aug 2008 | by Alison Donnelly
with the creation of new directors for loyalty, CRM and customer communications and in-store marketing. Boots also kicked off a search for a marketing services agency to boost its CRM activity around its advantage card ...
Digital: Waitrose hands web task to Grand Union
29 Jul 2008 | by Jemima Bokaie
for anyone who engages with us online.' Earlier this year, Waitrose launched a CRM programme aimed ...
Boots to review £45m media account
21 Jul 2008 | by Alison Donnelly
as announcing plans to split its marketing team in three with the creation of new directors for loyalty, CRM ...
Marketing Digital Report: Search - A measured approach
26 Mar 2008
the web analytics system to tie up with the CRM system. This will join the dots, but is often where ...
Digital brief: Waitrose briefs Kitcatt Nohr Alexander Shaw
29 Jan 2008
Waitrose has briefed Kitcatt Nohr Alexander Shaw to roll out its first e-CRM programme as part of a
Affiliate Marketing: Bigger baskets
12 Sep 2007
. 'As these retailers update their CRM systems and begin to engage with the possibilities offered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
