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How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

Trading places: this week's people moves

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

Apple 'headed for tablet monopoly', claims software chief

sits on top of Facebook s social graph to enable brands to deliver CRM marketing, sales, loyalty ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Youth marketing: four trends in reaching the CyberGens

motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...

O2 marketing director role temporarily split

. Johnston will oversee prepay, brand, CRM, products and strategy. Both will sit on the O 2 UK board ...

The Work: New campaigns - UK

CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...

The Work: New campaigns - UK

beauty to ugly places Client: Matthew Button, CRM and database marketing manager, Lexus Brief: Generate ...

The Work: New campaigns - UK

Whitehead Exposure: Press THE LOWDOWN Delaney Lund Knox Warren Mo Dada, CRM co-ordinator, Nissan ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.