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Brands and content: what's the story?

. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...

Is gamification the next big thing in marketing?

prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...

How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

Sector analysis: Digital recruitment remains media's top priority

complete the course, which includes modules including customer relationship management (CRM ...

Trading places: this week's people moves

including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...

School Reports 2011: Chemistry

-profile Chemistry team that shows how much its offering of digitally driven CRM is prized by its rivals. Publicis

Trading places: this week's people moves

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

The Modern Media mix

. Such datasets include (but are not limited to): media consumption; existing consumer data from a CRM or eCRM ... are those where the component parts of a marketing campaign - media, creative, PR, legal, CRM, customer ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Starcom MediaVest Group invests in analytics with new hire

Namruti will lead the group's data and analytics hub in the UK, and deliver strategies and analytics leadership for SMG clients at both a local and regional level. The analysts are responsible for projects across both offline and digital media, econometric and investment planning analysis, database, CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.