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Brands and content: what's the story?

. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...

Is gamification the next big thing in marketing?

prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...

How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.