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Brands and content: what's the story?

. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...

Is gamification the next big thing in marketing?

prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...

How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

BMW launches Olympics iPad magazine

Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...

Sector analysis: Digital recruitment remains media's top priority

complete the course, which includes modules including customer relationship management (CRM ...

Trading places: this week's people moves

including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...

Global Radio appoints SeeSaw's Matt Rennie as enterprise director

Rennie will be charged with bringing together several elements of Global Radio's business including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. In the new role Rennie will also be responsible for developing new commercial digital and broadcast opportunities ...

Appointment to view: A look back at Disney trailers

It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...

Will ads on Twitter be a hit?

brands may use it for social CRM and the odd clever campaign. The trick will be to keep the ads relevant ...

School Reports 2011: Chemistry

-profile Chemistry team that shows how much its offering of digitally driven CRM is prized by its rivals. Publicis

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