Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
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Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
Can LBi bring cohesion to its blending promise?
24 Nov 2011 | by Katherine Levy
our offerings - CRM, social, search, design and build, digital campaign and branded content - into a ...
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