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Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...
Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...
American Airlines is looking for an agency to handle its European customer relationship marketing business.
responsibility body has attempted to assess the financial impact of CRM on charities. BITC cause ... a top ten run down of the best CRM partnerships, showing that the retail and certain areas ... that sectors she expects to become more involved in CRM are utilities, the motor industry and the financial ...
-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...
-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...
Telewest has appointed Carlson Marketing Group to handle a new relationship marketing initiative. Carlson won the business in a three-way pitch against ehsrealtime and Saatchi & Saatchi. Carlson, which already handles part of the broadband cable firm's direct marketing, will be responsible...
Telewest has appointed Carlson Marketing Group to handle a new relationship marketing initiative. Carlson won the business in a three-way pitch against ehsrealtime and Saatchi & Saatchi. Carlson, which already handles part of the broadband cable firm's direct marketing, will be responsible...
. Martin Hill-Wilson, director of CRM and global marketing, Europe, for contact centre operator Merchants ... is responsible for 40% of the global financial spend on CRM, so it is taking multi-channel enablement more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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