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TOP 50 TECH PR: Under pressure - Alastair Ray examines how tech PR firms have coped with client belt-tightening

products. Losses at the agency include Psion, which retreated from the handheld market last year, and CRM ...

CRM worth £30m per year to charity sector

responsibility body has attempted to assess the financial impact of CRM on charities. BITC cause ... a top ten run down of the best CRM partnerships, showing that the retail and certain areas ... that sectors she expects to become more involved in CRM are utilities, the motor industry and the financial ...

MARKETING vs PR: Chasing budgets - Rob Gray examines how the downturn has affected PR within the marketing mix

as cost-effective, and that greater onus is being placed on customer relationship management (CRM ...

Foresight appointed to Asprey online task

provides marketing services such as media planning and buying, promotions, sponsorship, PR and CRM, offline ...

THE TOP 150 PR CONSULTANCIES 2002: Top 150 Ups and downs - A year of static growth fuelled by one of the most powerful downturns in marketing has created few dramatic changes within the top ten agency ranking since last year

significant factor in the agency's growth has been client referrals. The agency's biggest account win was CRM ...

Milton launches Pulse Brands with strategic mission

with three clients: CRM outsourcing provider DataForce, creative consultancy Nowhere Group and an unnamed ...

PR - ONE-STOP SHOPPING: Integrating PR with advertising to create a one-stop shop for communications is a challenge. Adam Leyland investigates

that in terms of integration, PR doesn't work as well as sales promotion, DM and the whole CRM proposition ...

Simons resigns from Ogilvy Group

and CRM function into one office at Canary Wharf, and managed to lure several TBWA staff to the group ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

with readers, by launching a CRM (cause-related marketing) SMS service, in conjunction with Flytxt. Using its ...

Companies with charity ties pull in extra custom

, compared with 23% of C2 consumers. CRM Awards, page 19 CHARITY LINKS Could the fact that a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.