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Holland & Barrett seeks agency to handle CRM account

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...

The Work: New campaigns - UK

." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...

DIRECT BRIEF: Chemistry Communications Group acquires Made With Love

Chemistry Communications Group, a CRM specialist agency, has acquired brand response agency Made

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

that CRMs will grow in importance over the next two years. Observer editor Will Hutton, Shandwick ...

ANALYSIS: CORPORATE REPUTATION; Building an image of community concern

and openness marketing directors devoted on average just one per cent of their budget to CRM last year. Three quarters of PLCs have no company policy at all relating to CRM. A new survey on CRM ... this may change. According to this survey of 66 marketing directors, 70 per cent believe CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.