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18 May 2000 | by POPPY BRECH
will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...
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TELEMARKETING: As telemarketing growth rockets at up to 40 per cent a year, the challenge for call centres is to manage the momentum and meet client expectations
09 Jun 2000 | by KEN GOFTON
management (CRM) packages; total communications centres able to deal with customers by telephone, letter ... DRTV campaigns to CRM. He says: A lot more of our briefs are beginning to look for long ... of the more advanced concepts that are now required by clients, such as CRM. But eventually I think ...
ANALYSIS: CORPORATE REPUTATION; Building an image of community concern
05 Jul 1996 | by LEXIE GODDARD
and openness marketing directors devoted on average just one per cent of their budget to CRM last year. Three quarters of PLCs have no company policy at all relating to CRM. A new survey on CRM ... this may change. According to this survey of 66 marketing directors, 70 per cent believe CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
