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Marketing, PR and digital: brands bring it all together

director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...

Holland & Barrett seeks agency to handle CRM account

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...

The Work: New campaigns - UK

." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...

Power Horse bids for top spot with appointment of two new agencies

include the utilisation of CRM. Omar El Banna, Power Horse s regional marketing manager for the Middle ...

Glenfiddich to launch £2m integrated marketing campaign

Using the strapline Every Year Counts , the new campaign breaks in May and encompasses TV, print, PR, CRM, sales promotion and online marketing. The advertising campaign has been created by 180 Amsterdam. The Every Year Counts idea parallels the heritage of Glenfiddich with opportunities ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.