The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...
The CRM programme, which is being rolled out after a test period, will see lastminute.com introduce an increasing number of targeted communications and website personalisation. The company will also focus on cross-selling its products, which range from hotel and flight bookings to car hire ...
agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...
, compared with 23% of C2 consumers. CRM Awards, page 19 CHARITY LINKS Could the fact that a ...
, compared with 23% of C2 consumers. CRM Awards, page 19 CHARITY LINKS Could the fact that a ...
-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...
-misunderstood business concept, customer relationship management (CRM), believes at the outset. They buy ... , according to the Meta Group - are worth it. However, the beginnings of a CRM backlash show that this is not the case. And it's not hard to figure out why. A recent survey from online CRM site crm ...
will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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